Selected Work

Strategy. Structure. Execution.

Retail Audit — Specialty Outdoor Brand

Full SKU-level inventory forensic. Identified $1.2M in trapped capital across three categories. Rebuilt open-to-buy framework from scratch. Brand recovered margin within two seasons.

Fractional Head of Merchandising — DTC Footwear

Eighteen-month engagement. Built seasonal assortment architecture, vendor negotiation playbook, and category mix model. Revenue grew 34% while inventory turns improved by 1.8x.

Category Architecture — Multi-Door Streetwear Retailer

Restructured eight-category buying operation across four locations. Eliminated redundant SKUs, consolidated vendor base by 40%, and introduced data-driven reorder triggers. Gross margin improved 6 points in year one.

AI Readiness Assessment — Heritage Ski Brand

Audited product data infrastructure for AI integration. Cleaned and restructured 12,000+ SKU records. Built taxonomy framework that enabled predictive demand modeling. First automated reorder cycle ran within 90 days.

Inventory Turnaround — Action Sports Distributor

Brought in to diagnose chronic overstock across skate and snow hardgoods. Implemented markdown cadence, exit strategy for dead inventory, and forward-buy discipline. Reduced aged stock by 62% in six months.

OTB System Build — Emerging Lifestyle Brand

Founder-led brand with no planning infrastructure. Built open-to-buy system from zero, trained internal team on seasonal planning cadence, and established vendor scorecard process. Brand scaled from 2 to 11 wholesale doors without a single overstock event.

Every engagement starts the same way: we look at what is actually happening, not what the dashboard says is happening.