The best initial conversation is straightforward. What are you trying to accomplish? What's not working? What do you already know, and which assumptions are making the decision difficult?
Good reasons to get in touch
- An assortment is growing but the profitability or inventory health isn't clear.
- A retailer wants a more distinctive identity through its assortment, presentation, and customer experience.
- A strong product isn't connecting with the audience it should reach.
- A founder needs a credible way to test a new customer, market, retailer, or channel.
- A merchandising team wants senior category perspective without a large consulting engagement.
- A brand wants to understand a cultural shift before committing to product development, inventory, or a partnership.
Reach out directly
Email: dave@thewhitepalehorse.com
Tell me what decision is on the table. I'll respond personally and we can decide whether a conversation makes sense.
No client names or confidential work will be shared publicly without permission.